Did you know that for Millennials, wellness is a daily, active pursuit? They’re exercising more, eating smarter and smoking less than previous generations. They’re using apps to track training data, and online information to find the healthiest foods. And this is one space where they’re willing to spend money on compelling brands. As a business owner, you might want to pay attention.

Check out this Goldman Sachs Infographic on the generation that exceeds Baby Boomers in numbers and is the upcoming generation that is profoundly shaping our world.

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